This stresses the Importance of People in the marketing Process; often the first point of contact with any type of business is a human being. The impressions given by this initial contact may be very Important. So the Importance of People is very initial part of marketing. In addition, the role of human beings in developing customer relations is seen as increasingly Important especially in a knowledge driven economy.
This refers to the Importance in making The Physical Environment related to the Product or service as welcoming & as reflective of the business as possible. For example, look at the showrooms of car dealers - many are very well lit, stylish in terms of furniture and decoration and include seating areas, coffee making facilities, newspapers and children's play areas etc.
The Product is either manufactured or passed on to the final user is called Process of Product. This might include the extended use of ICT facilities to speed up ordering, delivery, etc.
The business plan will need details of all of these. What will your price be and why? How will you distribute the good or service? How will you promote the Product? What is the unique selling point (USP) of your Product? All these questions need to be answered in the business plan. So we can say that a Product has long Process to complete.
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The Physical Environment - Process Of Product
PRIVATE LIMITED COMPANY ADVANTAGES
IMPORTANT ELEMENTS OF EMPLOYMENT
