Cinema Advertising

The potential is there for a good impact with this type of Promotion (smaller local adverts have now become common in Cinemas), but are you hitting too broad an audience and this is form of Advertising therefore, you will face cost-effective.

Advertising On Radio

There are now many larger numbers of local independent Radio stations, but again you will need to look carefully that the station matches your target audience or clients and your costumers and is it a cost-effective method?

Direct Mail Promotion

Direct Mail Promotion is an increasingly common method of Promotion. Can you identify your target market easily and perhaps buy a database of suitable names and addresses?

Sales Promotions

You could offer start up discounts or vouchers that are delivered to people. Other possibilities might include competitions, product endorsements, free offers or perhaps special sales / credit terms can be included.

Advertising On Television

Advertising on Television - It can be an effective Advertising medium, but it is likely to be closed off to most business start-ups on grounds of cost. The average price for a 30 second ad in prime time Television can be around £80,000 rising to £120,000 during peak time viewing.

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Exhibitions

Trade fairs - These may be effective if your audience is a fairly specialist one and the exhibition targets them effectively. The Motor Show, The Boat Show, The Ideal Homes exhibition & the Chelsea Flower Show are all examples of exhibitions where relevant businesses might be keen to expose their products & services.

Point Of Sale Promotion

Could you give confidence outlets to have Promotional substances to help with Promotion where the product is sold? Look at the items available at the counter of your local supermarket, petrol station and newsagent!

Personal Selling

Personal selling - This method is most likely to be suitable where the product is likely to be sold in large numbers to a small number of costumers & would involve employing a sales representative.
The choice of which medium you use is likely to be down to a number of factors, and the following things are included in personal selling:
1. Cost
2. How well the method reaches the target market
3. The behavior of competitors
4. Legal restrictions
5. How well the medium enables you to reach your desired marketing mix
6. The effectiveness of the medium & the impact it has

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